FloorCoatingOps

Your leads aren't going cold. They're being stolen.

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14-day free trial · No credit card · 5 minutes to set up

10 Founding Member Spots — $74/mo locked forever

The contractor who responds in 2 hours wins the job. The one who responds the next morning doesn't.

While you're on a slab, leads are texting your website. Other contractors are running follow-up sequences. Reviews are rolling in for someone else.

FCO runs all of it. You type the square footage, pick the coating, hit send. The follow-ups, the review asks, the crew dispatch — they run themselves.

Built for floor coating. One login. No add-ons. No tiers.

14-day free trial
No credit card required
Cancel anytime
8 seats included in Pro
2min
Quote from your phone
Sqft-based, coating system templates
$193
Less than Jobber's real cost
Add reviews + SMS and Jobber hits $267/mo. FCO: $74.
24/7
Chatbot books estimates
Even while you're on a slab
0
Follow-ups to remember
Automations run every sequence
The real cost of other software

$300/mo sounds fine.
Then you actually get in there.

You sign up at the price that looks manageable. Three days later, the features you actually need — the review funnel, the SMS follow-up, the automations — are one tier up.

Not because they forgot to add them. Because they knew you'd need them.

Jobber Add reviews, referrals, and reporting and you're already at $267/mo. Still doesn't know what a coating system is. $267/mo real cost
DripJobs Job costing and SMS are add-ons. Cancel and your phone number goes with them. It's locked to their platform. $221/mo w/ add-ons
HouseCall Pro Built for 50 trades. Add what a real floor coating crew needs and you're looking at $400–700/mo. Plus a setup fee. $400–700/mo
✓ FCO Pro — everything included, built for floor coating: $149/mo · Founding members: $74/mo — less than Jobber's base plan, locked forever

Most floor coaters don't use a CRM. At those prices, who can blame them?

I was one of them — running jobs out of a spreadsheet and three WhatsApp threads. It worked. Until it didn't.

But here's what a spreadsheet never shows you.

The lead that texted at 9pm. You saw it at 10am. They'd already booked someone else.

The customer who loved the floor. Would have left a five-star review. You just never sent the link.

The upsell you thought about at the walkthrough. Gone by the time you remembered.

That's not bad luck. That's a missing system. Every week without one is money you didn't lose — you just never collected it.

What changes when the system runs

Your Tuesday. Before and after.

Before FCO
7:14am · Sub (Carlos)
"what time should I come today"
8:02am · Lead you missed
"hi I saw your yard sign. Can I get a price on a 3-car garage?" — never replied
Friday night · You
"ok so I owe Dave... 480 sqft × $0.75... wait what was the total for that job"
3 weeks later · Customer
"loved the floor! I was gonna leave a review but forgot the link, can you resend?" — never sent
Every one of these is money you didn't collect.
After FCO
✓ Carlos — On My Way 7:08am
FCO sent him the job details last night. He tapped On My Way. You saw it instantly.
✓ Chatbot booked a lead at 11:47pm
3-car garage, dark metallic. Name, address, phone captured. Thursday 10am on your calendar.
✓ Sub pay calculated automatically
480 sqft × $0.75 = $360 owed to Dave. Ready in the crew pay summary. No math.
✓ Review request fired 2hrs after job close
Direct Google link. She left 5 stars that night. You didn't ask. You didn't remember to ask.
All of this happened while you were on a slab.
What it actually looks like

You're on the slab by 7am.

Your chatbot captured a lead at 11pm last night. Name, address, color preference, and a Thursday 10am booking — all on your calendar. You didn't touch it.

Your sub knew where to be before he left the house. FCO sent the job details last night. He tapped On My Way. You saw it. No calls.

The customer from Monday paid her deposit from her phone this morning. You didn't follow up once.

The review request from Friday fired two hours after you marked the job complete. She left five stars. You didn't ask. You didn't remember to ask.

You rinse the equipment. Check your phone.
Two new leads. A signed contract. A five-star review.

All while you were working.

See it in action

Watch it run on a real
floor coating business.

▶

Watch: FCO on a real floor coating business

2-minute walkthrough — quote in 90 seconds, crew check-in, automations running, review rolling in

Video coming soon — book a live demo instead →

The full picture

One login.
Everything included.

I needed every one of these to stop leaving money on the table. So I built them all in.

No tiers. No add-ons. All of it runs on day one.

New Quote
Coating System
Metallic Dark Charcoal
Square Footage
650 sqft
Item Qty Total
Metallic Base Coat 650 $585
Labor + Prep 650 $553
Total $1,138
Send Quote →

Quote in 2 minutes

Enter the footage. Pick the coating system. FCO builds the line items. Hit send. That's all you do. Never rebuild the math again.

Today's Job — Marcus Davis
Marcus Davis — 480 sqft Full-Chip
1100 League City Pkwy, League City TX · 8:00 AM
Mike Reyes
Lead installer · $0.85/sqft
On My Way →
Dave Torres
Installer · $0.72/sqft
Pending
Sub pay (480 sqft): Mike $408 · Dave $346 · Total $754

Crew checks in from their phone

They tap On My Way. You see it live. Sub pay calculates by sqft when the job closes. No spreadsheet. No calls. Friday night math: done.

New Lead Follow-Up
Active · 47 runs
👤
Lead Created
⏱️
Wait 2 hours
💬
Send SMS
⏱️
Wait 24 hours
⭐
Request Review

Automations run the follow-up

Build it once. Every lead, every job, every review request — fires automatically from that point on. Set it and stop thinking about it.

Google Reviews
★ 4.9
Triggered — Job #1042 Complete
"Mike, thanks for letting us coat your floor — if you're happy with it, a quick Google review would mean everything: [link]"
★★★★★ 2 hours ago
"Incredible job on our garage. Professional, on time, floor looks amazing. Would absolutely recommend."
— Mike Torres, via Google

Reviews come in automatically

Mark the job complete. FCO texts the customer automatically. You never ask. You never forget to ask. It just happens.

⚡ 10 spots remaining — first come, first served

10 contractors.
Not customers.

$149 $74/mo

I want to be straight with you. FCO works. The core is solid. There are things I'm still building — bugs I'm still finding. This product is taking shape in real time around what this industry actually needs.

What I can promise: I will be obsessive about getting it right. If something doesn't work for your business, I want to know. I'll fix it. You get my direct line — not a support ticket.

Pro plan. 8 seats. Every feature — chatbot, automations, crew pay, quoting, invoices, reviews.

No tiers. Nothing locked. No setup fee.

$74/mo, locked forever. When this goes public, it's $149.

Not a promotion. The price that would have made sense when I was building up — and the people who build with me first deserve it for good.

Claim Your Founding Spot → 📅 Not ready? See it live — book a 30-min demo

14-day free trial to start · Cancel anytime · Your data is always yours

10 founding spots left

The first 10 contractors to join lock in $74/mo forever. No tiers. No add-ons. Built exclusively for floor coating. This closes when the spots are gone.

$149 $74/mo
Claim Your Founding Spot →